Welcome to SD Performance and our website and shop at www.sdperformance.co.uk.
For your current and any further visits to our website and use of our shop (collectively “website”), we would like to inform you about data collection, processing and use when visiting and using our service.
- What is Personal Data?
Personal data is any information that relates to an identified or identifiable living individual. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data.
- What is Processing?
“Processing” means and covers virtually any handling of data.
- Which law applies?
- Who is responsible?
- Purpose and legal basis of processing
In accordance with the DPA and the GDPR we need to have both a purpose and a legal basis to process Personal Data. The purposes are:
- providing the website and shop and their functions and contents,
- responding to contact requests and communicating with our customers,
- providing our services, and
- security measures.
Of course, we can only do that if we have at least one of the following legal bases or in other words lawful reasons to do so. Unless specifically described below, we typically link the above purposes to one of the following:
- to fulfil our services and carry out contractual obligations,
- to fulfil our legal obligations, and
- to protect our legitimate interests.
Our website uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us.
You can recognise an encrypted connection if the address line of your browser contains a “https://” instead of a “http://” and also has a lock symbol. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
We have also implemented numerous security measures (“technical and organisational measures”) for example encryption or need to know access, to ensure the most complete protection of Personal Data processed through this website.
Nevertheless, internet-based data transmissions can always have security gaps, so that absolute protection cannot be guaranteed. And databases or data sets that include Personal Data may be breached inadvertently or through wrongful intrusion.
Upon becoming aware of a data breach, we will notify all affected individuals whose Personal Data may have been compromised as expeditiously as possible after which the breach was discovered.
- Retention and Storage
Persons under the age of 16 should not transmit any Personal Data to us without the consent of their parents or legal guardians. We do not request Personal Data from minors and children and do not knowingly collect such data or pass it on to third parties.
- Automated decision-making
Automated decision-making is the process of making a decision by automated means without any human involvement. Automated decision-making including profiling does not take place.
- Do Not Sell
We do not sell your Personal Data.
- Special Category Data
Unless specifically required and consent is obtained, for a particular service, we do not process data that is revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data.
- Social Media
We are present on social media on the basis of our legitimate interest (Facebook and Instagram). If you contact or connect with us via social media platforms, we and the relevant social media platform are jointly responsible for the processing of your data and enter into a so-called joint controller agreement. The legal basis is our legitimate interest, your consent or, in some cases, the initiation of a contractual service, if any.
- International Transfer
In the course of our website operation, we process data. We usually do not transfer Personal Data to countries outside the UK and the EEA. However, if we do, we ensure that processing of your Personal Data is governed by Processing Agreements that include Standard Contractual Clauses to ensure a high level of data protection.
- Sharing and Disclosure
We will not disclose or otherwise distribute your Personal Data to third parties unless this is a) necessary for the performance of our services for example with our web host or with our selected logistic service providers to deliver your order, b) you have consented to the disclosure for example if you send someone a personal message along with an order, c) or if we are legally obliged to do so e.g., by court order or if this is necessary to support criminal or legal investigations or other legal investigations or other legal proceedings; as required by law or regulation; if SD Performance (or a part of SD Performance) is sold to or merged with another company; or proceedings at home or abroad or to fulfil our legitimate interests.
Processing of Personal Data by us
- Log files
Each time a user accesses our website and each time a file is retrieved, data about this process is temporarily processed in a log file. In detail, the following data is stored for each access/retrieval: a) Date and time of the retrieval (time stamp), as well as the IP address of the accessing device or server, b) request details and destination address (protocol version, HTTP method, referrer, User Agent string), c) name of the retrieved file and transferred data volume (requested URL incl. query string, size in bytes) and d) Message as to whether the retrieval was successful (HTTP status code).
On the basis of our legitimate interest in a secure website, we store this data to protect against attacks for up to 7 days beyond the time of your visit. This data is analysed and required for legal and criminal prosecution in the event of attacks on communications technology. The data is deleted as soon as it is no longer required for the performance of tasks.
- Contacting us
Personal Data is processed depending on the contact method. In addition to your name and e-mail address, IP address or telephone number, we usually collect the context of your message which may also include certain Personal Data. For the Chat, we use Messenger by Facebook (Meta Platforms Inc). We have no influence on the processing of data by Facebook and no possibility to influence it. The Personal Data collected when contacting us is to handle your request and the legal basis is your consent.
- Order processing
We process your first name, last name, e-mail address, shipping, and billing address, if different, and the data related to your contract with us data to handle the contractual relationship between you and us. It is also possible for you to register for an account. For this purpose, you can choose a password together with your e-mail address, both of which will enable you to log in more easily without having to enter your data again when you make a future purchase. We store the data you enter to set up a customer account through which your orders are recorded, executed, and processed. We will hold your data for further orders as long as you have your account with us. The legal basis for the data processing is our contract and the fulfilment of our legal obligations.
- Payment Data
If you make a purchase your payment will be processed via our payment service provider WooCommerce by Automattic Inc and their payment options including Klarna and PayPal. Payment data will solely be processed through WooCommerce and we have no access to any Payment Data you may submit. The legal basis for the provision of a payment system is the establishment and implementation of the user contract for the use of the service.
- Product Reviews
In the context of the product review function, in addition to your comment, information on the time of the creation of the comment and the comment name you have chosen will be stored and published on the website. Furthermore, your IP address will be logged and stored. This storage of the IP address is for security reasons and in case the person concerned infringes the rights of third parties by posting a comment or posts illegal content. We also need your e-mail address to contact you if a third-party objects to your published content as being illegal. We reserve the right to delete comments if they are objected to by third parties as unlawful.
- Service Reviews
We use the rating functions of Trustpilot to constantly improve our service, we offer our customers the opportunity to rate us via an independent portal, without us being able to influence this in any way. For this purpose, some date is transmitted to Trustpilot. The integration is based on our legitimate interest, and we have no influence or control over the data collected and processed by d Trustpilot.
If you have consented to receive our newsletter, we will use your e-mail address and, if applicable, your name to send you information about us, our music, promotions, competitions, and news. You can revoke your consent to receive the newsletter or to the creation of personalised user profiles at any time with effect for the future. You will find the unsubscribe link at the end of each newsletter. The revocation leads to the deletion of the collected user data. Our newsletter is sent as part of processing on our behalf by Mailchimp (Intuit Inc) to whom we pass on your e-mail address for this purpose.
We process the same data that we process in the course of providing our contractual services in context of administrative tasks as well as organisation of our business, and compliance with legal obligations, such as archiving. The processing bases are our legal obligations and our legitimate interest.
Cooperation with processors
We use content or service offers of third-party providers on the basis of our legitimate interests in order to integrate their content and services on our website. This usually requires that the third-party provider becomes aware of your IP address so that the content and services can be displayed on your device.
Below you can find a list of the relevant content and services we use along with the relevant third-party provider. We would like to ask you to review their privacy policies, which contain further information on the processing of Personal Data and so-called opt-out measures, if any.
- Analytics and Tracking: JetPack by Automattic Inc
- Spam protection: reCAPTCHA by Google LLC
- Web Hosting Provider: Krystal Hosting
- Fonts: Google Font API by Google LLC and Font Awesome by Fonticons Inc,
- Cookie Consent Tool: CookieYes Limited
- Forms: Contact Form 7 by Takayuki Miyoshi
- Content Management System (CMS): WordPress by Automattic Inc
- Remarketing: Facebook Remarketing by Meta Platforms Inc
If you do not wish to participate in our advertising personalisation or retargeting/tracking you can object to behavioural advertising at the Following websites: Your Online Choices, Digital Advertising Alliance of Canada, Network Advertising Initiative or AdChoices.
Your Rights and Privileges
- Privacy rights
Under the DPA and GDPR, you can exercise the following rights:
The right to access – You have the right to request copies of your personal data. We may charge you a small fee for this service.
The right to rectification – You have the right to request that we correct any information you believe is inaccurate. You also have the right to request us to complete the information you believe is incomplete.
The right to erasure – You have the right to request that we erase your personal data, under certain conditions.
The right to restrict processing – You have the right to request that we restrict the processing of your personal data, under certain conditions.
The right to object to processing – You have the right to object to our processing of your personal data, under certain conditions.
The right to data portability – You have the right to request that we transfer the data that we have collected to another organisation, or directly to you, under certain conditions.
If you have any questions, please contact us.
- Updating your information
If you believe that the information, we hold about you is inaccurate or request its rectification, deletion, or object to its processing, please do so by contacting us.
- Withdrawing your consent
You can withdraw consents you have given at any time by contacting us.
- Access Request
In the event you want to make a Data Subject Access Request, please contact us. We will respond to requests regarding access and correction as soon as reasonably possible. Should we not be able to respond to your request within thirty (30) days, we will tell you why and when we will be able to respond to your request. If we are unable to provide you with any Personal Data or to make a correction requested by you, we will tell you why.
- Complaint to a supervisory authority
You have the right to complain about our processing of Personal Data to a supervisory authority responsible for data protection. The supervisory authority in the UK is: The Information Commissioner`s Office (ICO) is located at Wycliffe House, Water Ln, Wilmslow SK9 5AF, UK www.ico.org.uk
Who can I contact for more information?
If you would like to contact us regarding our privacy practices for any reason, please email email@example.com, or call 0208 677 0888 or write to us at the above address.
Why do we provide information about cookies?
What are cookies?
- obtain information about your browser settings, domain name, internet service provider, operating system, date and time of access, location, and type of device you use to access our website, and to perform system administration.
- to obtain information about other websites you have visited in order to improve your experience.
- to prevent fraudulent activity and improve security.
- identify and analyse your browsing preferences and the products you are interested in.
Some of the cookies used on our websites are set by us, others are set by third parties on our behalf.
What types of cookies do we use?
- Necessary cookies: these cookies are necessary for us to provide you with the basic features of our website and cannot be turned off in our systems.
- Non-essential cookies:
- Performance and analytics cookies: these cookies allow us to track visits and traffic sources to measure and improve the performance of our website.
- Functional cookies: These cookies are used to improve functionality and personalisation during your visit.
Below you will find a list of the non-essential cookies we use, with their name, description, lifetime, and type, so you know what you are consenting to. Please note that this list may be updated from time to time.
- The tk_or is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyses referrer behaviour for Jetpack.
- 5 years
- JetPack installs this cookie to collect internal metrics for user activity and in turn improve user experience.
- 3 days
- The tk_lr is a referral cookie set by the JetPack plugin on sites using WooCommerce, which analyses referrer behaviour for Jetpack.
- 1 year
- This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website.
- 3 months
- LinkedIn set this cookie to set user’s preferred language.
- 9 hours
- PayPal sets this cookie to enable the PayPal payment service in the website.
- 3 days
- PayPal sets this cookie to process payments on the site.
- This cookie is necessary for the PayPal login-function on the website.
- 30 minutes
How can you manage cookies?
a) Browser control
b) Pop-up consent tool
Regardless of your initial decision, you may from time to time withdraw your consent or adjust your preferences through browser control settings, clearing your cookie folder, or by changing your preferences in our Pop-Up Consent Tool.
Can this policy change?
Who can I contact for more information?